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More bang for your Christmas buck!

Increasing ROI from this year’s Christmas party.

By Ian Taylor, CEO | 1 August 2017

1. MEET BEFORE YOU EAT!

Invite everyone to arrive a bit early and give them something really positive to raise a glass to. Everyone will be together anyway so make the most of it – but keep your message short and sweet… there’s partying to be done!

2. ADD INTERACTION

A themed quiz, fun fair, wine tasting or games night – whatever interaction you choose will encourage networking, build bonds and also help reduce alcohol consumption. That’s got to be a good thing if you’re responsible for everyone!

3. PRAISE & REWARD

There’s no shortage of studies proving that giving your team praise and recognition results in a happier, more motivated workforce – and significantly improved employee retention. So, use this time when everyone’s together to thank them, highlight successes and maybe even hand out a few shiny awards, too!

4. GO EARLY OR LATE, BUT MISS THE KEY DATES

In the run up to Christmas, Thursdays and Fridays are obviously very popular dates – they book up fast and invariably cost more! To get more bang for your buck consider early November or even January. Or maybe consider a Sunday or Monday night to make your budget go even further.

5. FOOD GLORIOUS FOOD

If the food’s glorious, it’ll be a talking point for months to come. Same goes if it’s not! So stick to menu choices that everyone will like and make sure there’s enough to go around. Consider the style of food – canapé, finger buffet, bowl food, formal sit down – and talk to the caterer about presentation… it can create a real WOW!

6. THE AFTER PARTY

To help with budgeting, to support your CSR policy and to help you switch off from organiser mode – make sure everyone knows what time the party’s over. If you’re planning an after party, pick a venue close by. But if you want guests to pick up their own tabs from here… let them know well in advance. It’s also a good idea to have a small venue around the corner that you and your friends can escape to for a quiet drink – you’ll be ready for one by then!

7. DRESS TO IMPRESS

Whatever dress code you go for, make sure everyone gets it – it’s bound to be the topic of conversation for weeks before. Is it in keeping with your venue, your event theme and – most importantly – will your guests be happy and engaged? And don’t discount fancy dress – it can help transform any Christmas party and looks awesome on photos. Did someone say ‘Cheese!’

8. THAT UNEXPECTED WOW!

Paparazzi on arrival? Living topiary? Ice sculpture vodka luge? Brass band dressed in Santa suits? Racing reindeers? Surprise star act? What will your unexpected Christmas Party WOW be? It doesn’t have to cost a fortune, but it’ll help ensure your party’s talked about for months!

9. TAXI! TAXI!

So, the party’s over and it’s been a huge success – but how are your guests getting home? Public transport? Coaches? Taxis? Shank’s pony?! Communicating the plan before the party means less stress on the night and you know everyone will be safe. Choosing a venue with great transport links always helps, too. And pre-ordering taxis can be a lifesaver.

10. WHAT? WHEN? WHY?

When the party’s over – OK, perhaps not the morning after the night before – take the opportunity to ask your guests a few short but valuable questions. Their feedback will help make next year’s celebrations easier to organise and maybe, just maybe, even better!



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